WELCOME TO
IT'S KASEY LEE
Business Coach, Mindset Mentor & leading Melbourne Blonde Specialist helping ambitious women grow their brand, elevate their mindset and build the kind of success that actually changes their lives.
Who is Kasey?
I’m a certified life coach, a brand builder and a multi-business owner who’s spent over 20+ years in the hair industry.
I’m the owner of a beautiful luxe salon in Melbourne, Kasey Lee Blonde Specialist, where we’re obsessed with bright blondes, hair extensions, client experience and creating a space that feels like home.
I’m also the founder of Its Kasey Lee Coaching, where I help salon owners and women in business grow stronger brands, more profitable companies and healthier mindsets.
I’m a mum to two beautiful girls who are the reason I started chasing more for myself.
I’m a podcaster, educator, and mindset magician - teaching others how to lead with confidence, elevate their energy and step fully into their power.
I’m proof that you can build an empire from the ground up, stay kind and do it your own way.
Because I’m not just here to teach you how to build a business - I’m here to show you how to build a life you love.
Where To Next?
The Retreat
MARCH 13-16 2026 | MELBOURNE
Our first retreat, the girls walked in feeling confused, lonely, overwhelmed, and stuck... and walked out with:
- A crystal-clear business roadmap
- A social-media strategy that actually converts
- Stronger self-love and confidence
- A sisterhood of friends for life
This isn’t just a business retreat. It’s the space where clarity hits, confidence lands and everything starts to click again - for your business and for YOU.
Payment Plans available
The Elite
Coaching for business owners who are ready to stop winging it and start leading with structure, strategy and confidence.
Whether you're running things solo or have a few years under your belt, The Elite gives you the foundations, systems and monthly momentum to grow without burning out.
Think;
- Move at your own pace
- Monthly training drops
- Plug & Play Templates
- A system to follow with real support from someone who's been through it all.
The Private Suite (1:1 Coaching)
For the woman who knows she’s built for more and is ready to step into it.
This is intimate, high-level coaching designed to elevate you fast through personalised strategy, mindset breakthroughs and direct access to Kasey.
Inside your Private Suite experience:
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Custom Strategy: A plan built uniquely for your goals, not a one-size-fits-all formula.
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Direct Access: Close proximity support, accountability, and real-time guidance from Kasey.
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Mindset Work: NLP and coaching to dissolve fear, doubt, and the patterns holding you back.
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Flexible Sessions: Structured around your life, your business, and your energy.
Available in 6 or 12 month containers for women ready for complete transformation.
In-Person Hair Workshops
Hands-on education for stylists who want to master unforgettable blondes.
Step inside the room with Kasey and Special Guests for a high-impact look-and-learn experience where she breaks down her signature techniques, formulas and client experience frameworks that built her reputation as Melbourne’s leading blonde specialist.
You'll learn:
- Seamless blends, bright blondes & flawless face frames
- Live model transformations (start to finish)
- How to create premium client experiences
- How to capture content that actually attracts clients
- Real, raw industry insights you won’t find online
These workshops are intimate, high-energy, and packed with the exact skills you need to elevate your craft and charge like the expert you are.
Perfect for stylists wanting confidence, clarity, and techniques that deliver results every time.
Results
Not sure where to start?
DM me the word CEO and start the conversation today at @its_kasey_lee
Chat with Kasey→Helping women expand & amplify their mindset and business success.
It’s about the journey, not the destination
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